BEHIND THE SCENES OF PROMOTING DLE PROGRAMS

By Jack Brandano, DLE Intern, Junior at Smith College, Northampton, MA

The 2022 Leadership Immersion is only a few months away. We are constantly utilizing new platforms to promote this event to a wide audience. Here is a behind-the-scenes look at how we use different mediums of outreach to connect to the DLE’s vast network.

Word of mouth is particularly powerful when building relationships with sponsors. The idea of word of mouth has changed with the times since nowadays, a simple Zoom meeting is considered word of mouth outreach. It is the most straightforward way to reach out, but for obvious reasons, it can be tricky to utilize on a large scale since all parties need to be present and talking in the same place/call.

Social media such as Twitter, Instagram and Facebook are the ones we are most active with. Since most people use social media today, it’s no wonder that we leverage social media to convey our programs. Each week, a social media plan is constructed according to what we need to promote, and a caption is crafted to maximize registration and engagement. 

LinkedIn outreach helps with maintaining a professional level of marketing. LinkedIn communities are another way to connect the DLE to other professionals who want to push their boundaries to improve their skills. 

Press releases are prepared regularly and sent to dozens of media outlets. We’ve scored first-time appearances on Albany.com, GlensFalls.com, LakeGeorge.com, CliftonPark.com, and the Capital Region Chamber of Commerce website. 

Lately, we’ve broken new ground with paid advertising on targeted websites, including Berkshires.org.

Emails are probably the form of communication that the most thought goes into. Each paragraph and line must be thought out beforehand to ensure that it gets the point across in a short message. 

And lastly, HUB articles provide invaluable information to readers like you who are actively involved with the DLE.